KO or MO: which is the higher-quality business?
Same dated snapshot (2026-09-01): KO scores 100/100 vs MO 100/100 on the rule-based Berkshire checklist (very high vs very high band). Quality grades the business only — the lower-quality name can still be the better deal at the right price.
| Snapshot | 2026-09-01 · source: yahoo | |
|---|---|---|
| KO (Coca-Cola) | MO (Altria) | |
| Market / sector | us · Consumer Staples | us · Consumer Staples |
| Price | $89.06 | $67.67 |
| Quality score | 100/100 | 100/100 |
| Engine signal | LONG · 216 bars · uPnL +31.8% | LONG · 155 bars · uPnL +10.1% |
| Total return | +31.8% | +5.1% |
Cite this page
Balance Labs Research Desk (2026-09-01). "KO or MO: which is the higher-quality business?." balancelabs.app · https://balancelabs.app/stocks/compare/ko-vs-mo/q/ko-or-mo-higher-quality · CC BY 4.0
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← KO vs MO · snapshot 2026-09-01 · not investment advice