MO or ROL: which is the higher-quality business?
Same dated snapshot (2026-09-01): MO scores 100/100 vs ROL 100/100 on the rule-based Berkshire checklist (very high vs very high band). Quality grades the business only — the lower-quality name can still be the better deal at the right price.
| Snapshot | 2026-09-01 · source: yahoo | |
|---|---|---|
| MO (Altria) | ROL (Rollins) | |
| Market / sector | us · Consumer Staples | us · Industrials |
| Price | $67.67 | $35.94 |
| Quality score | 100/100 | 100/100 |
| Engine signal | LONG · 155 bars · uPnL +10.1% | WAIT · 87 bars · uPnL +0.0% |
| Total return | +5.1% | -15.2% |
Cite this page
Balance Labs Research Desk (2026-09-01). "MO or ROL: which is the higher-quality business?." balancelabs.app · https://balancelabs.app/stocks/compare/mo-vs-rol/q/mo-or-rol-higher-quality · CC BY 4.0
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← MO vs ROL · snapshot 2026-09-01 · not investment advice